One of my favorite aspects of owning and operating Prism Boutique are the brands that I carry and the talented people behind them. It’s important to me not only to stock the store with beautiful products my customers will love, but to foster relationships with these brands, brainstorm new and fun ways to share their stories, and even work together when we can.

So I was super excited when of one of our favorite lines, Rolla’s Jeans, and I got together to not only collaborate on a photoshoot - but organize an in-store Pop-Up where they could meet and greet customers - all the way from Australia!

Tensions were high because we were in the finishing stages of our store expansion, but with the helps of the girls from Lorem and the hard-working Prism team, plus a few “all hands on deck” days (and nights!) we managed to get everything ready in time. And because no party is complete without the décor, Wild Child Party created a giant balloon installation for the exterior of the store.

For the party, we enlisted Native Catering Co., who prepped yummy, fresh Mediterranean tapas that everyone enjoyed alongside custom cookies from Compact Cookies. Mer Ambruso was on-hand to add cute, custom embroidery to everyone’s new Rolla’s denim, and shoppers enjoyed a free Rolla’s tee with every purchase. The rosé was flowing while our trusty DJ Margeaux dug out her grooviest vinyl records and Allix Johnson snapped photos of the night.

The night had a great energy and everyone was super excited to hang with Rolla’s designer, Andy and shop the entire Fall collection -- Rolla’s even brought their men’s line so the dudes could shop. Check out all the fun we had, and be on the lookout for more exciting brand collabs and events at Prism!