Around six months ago, Mandy Fry (the founder and President of Amuse Society), and I started talking about partnering up on a Pop Up Shop in the desert during festival season. We’ve worked together before for a shoot and an event, and on our recently-launched Prism x Amuse graphic tees and had a blast, so we couldn’t wait to partner up again.

We rented the beautiful, and super-stylish Butterfly House in the heart of Palm Springs, and it was the perfect location to host a weekend of parties and shopping. And between the modern architecture, the big widows, and the lush landscaping, it couldn’t have been more perfect.

The week was jam-packed with parties, dinners, shopping, and hard-work, but I wouldn’t have had it any other way. Here’s a recap of the amazing week:

  
We arrived at the house on Monday and did a photoshoot with our desert muse, Danielle Ifrah. Robby Mueller shot the lookbook around the house, but also in the Palm Springs neighborhood. We got some great shots of the clothes we were selling at the Pop Up Shop.

  
On Tuesday, the Amuse and Prism teams worked hard to unpack and merchandise all of the goods we brought from the boutique. We wanted the Pop Up to feel like our Long Beach boutique, and it did! We brought along Turkish Rugs, hanging plants, vintage jewelry, and pieces from Amuse Society, Matisse Footwear, Flynn Skye, Five & Two Jewelry, D’Blanc Eyewear, and more. 

The Pop Up Shop opened the next day and we were amazed at how many people stopped by to shop! We met locals along with babes from all over the country! It was a treat to meet so many people we wouldn’t normally get to see in Long Beach (and it was even cooler to see some of them in Prism pieces they had purchased online!). We quickly sold out of a ton of stuff, and the energy in the boutique all weekend was beyond inspiring.

        
We spent most of the day on Thursday getting ready for our Welcome to the Desert Dinner. Hosted by Prism, Amuse Society, and Flynn Skye, the dinner was a private event for bloggers, models, influencers, artists and photographers that have supported us all along the way.


  
With tunes by Maybe Baby, cocktails by Svedka Vodka, and the most amazing organic food by Native Catering Co., it was a night to remember. Guests like Natalie and Dylana Suarez, Melodi Meadows, and Sivan Ayla left with gift bags with goodies from Flynn Skye, Five & Two Jewelry, Herewith Magazine, and more.

          
On Friday, we had our big Poolside Kick Off event with Matisse. Drybar was on hand getting all of our guests festival-ready with braids, buns, and sparkles, and Pixi Beauty was providing glowing, gorgeous makeovers.

    

The pop-up shop was in full swing, with girls stopping by for last-minute festival essentials like jewelry, belts, dresses, and shorts. DJ Pamela Katz kept the party going, and the bar featured drinks inspired by our favorite DBlanc styles from Svedka Vodka and Coeur de Rose by Maison CR. Guys chilled and sipped House Beer while their girls shopped, took photos in our Foxtails photo booth (complete with the best props!), and enjoyed chicken and steak tacos from Native Catering Co.

Saturday was the last day at the Desert House and people were coming by all day to shop and hang by the pool. We were super-bummed to close up and say goodbye, but also incredibly proud that the weekend went so well. This was hands-down this biggest event that we’ve ever done, and I can’t thank the hard-working ladies from Prism Boutique and Amuse Society enough for the work they put into it.

Thanks to everyone that contributed, sponsored, and came out to party with us. See you next year!

With Love,
Dayna

Photos from Stefanie Vee